Even though this is the exception to the rule of not doing much updating of the blog until September, I just had a thought…
Even though explore-finanical-freedom.com is about all topics related to financial freedom, you may have noticed the focus on Network Marketing. Originally I was fighting with three site concepts – “Network Marketing”, “Lead Generation” and “Financial Freedom”.
On the one hand “Network Marketing” and “Lead Generation” by themselves are good niches and very focussed – which is very important when putting up a website for your business. On the other hand, I do have other business interests and would like to write about them as well…
One of my main concerns was that I would not have enough to write about to create a complete content-filled site, when just sticking to ‘Network Marketing” or “Lead Generation.” I was concerned about revealing absolutely everything I know and running out of ideas. I mean, what use would I be to my potential business partners? Would it take me out of the loop, completely?
In any case, apart from this site and my Network Marketing business, I am also busy setting up a new company that focusses on small business solutions: marketing, website design and various other technical services. I was having a coffee this morning with my friend Dirk, to discuss some things that need to be organised, when it dawned on me…
There really is no problem with telling people everything you know! Not only does it build trust, but it also completely explains to your potential client why you can charge for your service – in other words, the better their understanding of what you are doing, the easier it is to justify your reason for charging them.
For instance: why pay to have a website designed? You can do it yourself – there is a lot of information on the web available on the topic… I know I can, but when it comes down to it… It takes time, it takes patience and it takes experience to do it properly. A website that should have taken a week to be completed, might take you a couple of months and even then, it might not be properly “optimised” and will probably not look very professional. And what if you are pressed for time – you need those leads yesterday?
My opinion is – when it comes to using an information approach to marketing (i.e. “attraction marketing” or “information marketing”, giving out too much should be the least of your concerns.
Until the next site update (which will hopefully be done by the end of the week)!
